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Porto Cervo is the main centre of Costa Smeralda, one of the most prestigious tourist areas in Gallura on Sardinia's north-western coast. Porto Cervo is a village of multi coloured buildings, recently built in front of the natural port and the surrounding hills.
In 1962 a small group of international entrepreneurs, headed by Prince Karim Aga Khan, set up the Costa Smeralda Consortium to develop the vast area of the Arzachena territory. In this area a number of high-class structures were gradually built, attracting an elite kind of tourism; luxury hotels and exclusive villas became the summer destination for members of high society and economic leaders of the world. From the very beginning, the project’s aim was to preserve the beauty of the territory by using particular buildings and design which respected the natural landscape. Thus, the Costa Smeralda style was born, greatly inspired by the typical construction features of provincial Sardinia, and blending discreetly into the coastal background of rocks and vegetation. Porto Cervo is now world-famous for its society life.
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