Natal has always been an island of tranquillity in Brazil; the sunny beaches always attracted tourists from all around the country.
However, Natal used to have a problem: poor infra-structure; those who, like me, came here for the first time about 15 years ago, had to cope with the lack of hotels and restaurants, absolute absence of information, the ineffective transportation system, etc.
Years of good management and the perception that tourism was its greatest potential have drastically changed Natal: there are many more hotels, restaurants and every kind of tourism related business; transportation and communication systems are much better; more and more natalenses know how important the tourists are for the economy, and this reflects on the way (which was already warm) that they treat visitants.
Surveys start to show that the tourists are already noticing the changes in Natal.
Embratur is the federal Brazilian agency in charge of promoting tourism in Brazil
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